Jenkins et al introduced “spreadable media” in his books. According to him, spreadable media concerns with “circulation” which invites different ways of the audiences’ participation and their ability to shape, share, reframe and remix media content (Jenkins, 2013). In 2012, a song named “Call Me Maybe” quickly became popular throughout the world. The music video… Read More Hey! Share it maybe!
According to Baudrillard, we have now entered into a consumer society in which the consumption and display of commodities help people obtain prestige, identity, and standing. Now, sign value is “the expression and mark of style, prestige, luxury, power and so on”, and “the more prestigious one’s commodities, the higher one’s standing in the real… Read More Facing Viral Media Campaigns!
Racial Jell-O in the 1960s This commercial portrays a scene in which a Chinese mother dressed in traditional costumes gives her baby the Jell-O, but the baby cannot taste it with chopsticks. Then he starts crying and his mother brings a “Western invention” spoon to feed him. Finally the baby eats the Jell-O and finds… Read More Let’s refresh with new mind!
Charmin is a brand manufactured by Proctor & Gamble that sells toilet paper. From 1964 to 1985, Charmin created series of television commercials in Canada and the United States. In one of the commercials, the supermarket manager Mr. Whipple asked a cowboy to help him to stop the women squeezing the Charmin tissue. The cowboy… Read More Don’t Squeeze the Charmin!
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